PRIVACY POLICY

Your privacy is important to The Bottle Story Pte Ltd (“TBS”). This Privacy Policy (“Policy”) explains how TBS collects, uses, discloses, and retains your information when you visit or use our website (our “services”), including the use of personal information in connection with interest-based advertising. It also describes the controls we provide you with, to manage your personal information within our services and your data subject rights (such as your right to object to certain types of processing we carry out). Please read through the following before providing us with your personal data.

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By continuing to use TBS services, you signify that you have read, understood, and agree to be bound by this Privacy Policy as amended from time to time. And when you provide TBS with your personal data, you consent to TBS’s collection, use, disclosure, and retention of your personal data in accordance with this Privacy Policy and as otherwise permitted by law.  

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1. TYPES OF DATA COLLECTED

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The types of Customer Data that TBS collects depend on the circumstances of collection, the nature of the service requested, or the transaction undertaken. We may also collect your email address via cookies and pixels on the website through the use of trusted third-party partners. These partners may combine your email information with other information they have access to, such as mailing address, so that we may serve relevant marketing offers to you via direct mail.

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There are four (4) broad categories of Customer Data that TBS collects:

 

(a) Account Data when you create an account and/or sign up for a loyalty program with TBS, which includes but is not limited to: -

(i) personal information that links back to an individual e.g., name, gender, date of birth, nationality;

(ii) contact information e.g., address, phone number, email address;

(iii) technical information e.g., IP address, password/answers you provide to security questions;

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(b) Purchase Data when you purchase products or services from our store, as part of the buying and selling process, or your friends and family who wish to ship a product (including gift cards) to you, which includes but is not limited to: -

(i) personal information that links back to an individual e.g., name, purchase history, marketing preferences information that you provide;

(ii) contact information e.g., mailing and shipping address, phone number, email address;

(iii) payment information e.g., credit card, PayNow, bank information;

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(c) Marketing Data when you register, or subscribe to our newsletters, or participate in our promotions, sweepstakes, contests, or surveys, and/or fill in any forms on our websites, we collect the following information that is needed for your participation, which includes but is not limited to: -

(i) personal information that links back to an individual e.g., name, gender, age;

(ii) contact information e.g., mailing and shipping address, phone number, email address;

(iii) marketing information e.g., marketing preferences that you provide, any other personal information you choose to provide us;

 

(d) Statistical Data when you use our website or click through our emails and advertisements, we collect (including through cookies and similar trackers) the IP address you use, so that we can single out your device and information about you e.g. pages or screens viewed, time spent on a page or screen, navigation paths between pages or screens, information about your activity on a page or screen, access times, and duration of access. Our partners may collect similar information from your interaction with our promotional materials on other sites. This helps us analyze, improve, and secure our online services, as well as support our advertising and marketing efforts. 

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For purposes of this policy statement, the phrase "Customer Data" includes all data and information collected through various online and offline channels. The provision of Customer Data is obligatory for TBS to carry out its services to you. The failure to supply such Customer Data may result in

(i) TBS being unable to provide you with the services and/or products requested;

(ii) TBS being unable to update you on our latest products and/or launches; and/or

(iii) Your inability to enter or participate in contests, promotions or redemption activities organised by TBS.

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2. PURPOSE FOR COLLECTION, USE AND DISCLOSURE

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Generally, TBS collects Customer Data, either directly from you or from third parties (e.g. customer relationship management service provider, vendors, etc), or from publicly available sources, through our website, mobile services, and other channels including our retail outlets, in order to fulfil the following purposes, which include but are not limited to:

(i) Providing services to you such as processing a transaction (e.g., making an order online), providing technical or customer service assistance, assisting you in the transaction through TBS’s services;

(ii) Marketing and communicating with you in relation to products and services offered by TBS, TBS’s service partners, as well as TBS’s appointed agents;

(iii) Contacting you for product or customer satisfaction surveys and market research;

(iv) Safety, security and legal compliance.

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TBS may also use and disclose your Customer Data to third parties to fulfil the purposes listed above. TBS shall use its best endeavours to ensure that its employees, officers, agents, consultants, contractors and such other third parties mentioned above who are involved in the collection, use and disclosure of Customer Data will observe and adhere to the terms of this Privacy Policy. TBS may disclose your Customer Data to law enforcement agencies and government for security, customs and immigration purposes.

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In addition, TBS may disclose Customer Data to our legal advisors for establishing, exercising or defending our legal rights, to our other professional advisors, or as otherwise authorised or required by law. TBS also reserves the right to share Customer Data as is necessary to prevent a threat to the life, health or security of an individual or corporate entity such as TBS. Further, TBS may disclose Customer Data, as is necessary, to investigate suspected unlawful activities including but not limited to fraud, intellectual property infringement or privacy.

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3. TRANSFER OF INFORMATION OVERSEAS 

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The TBS Office is based in Singapore. Customer Data may be transmitted to data storage where TBS keeps its central records. Customer Data may be transferred to TBS’s offices and appointed agents in Singapore or other countries in connection with TBS’s performance of the contract with you.

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4. CONSENT

 

Generally, in the course of TBS performing transactional functions such as making an order or booking online, signing up for our offers, Customer Data will, by nature of the task or transaction, be provided by our customers to TBS. In such instances, consent will necessarily be implied from the Customer that they are agreeable to providing Customer Data in order for TBS to provide the requested or necessary service and/or product to them. However, where required by law, TBS will adopt an ‘opt-in' policy for obtaining customer consent, in which, express written consent will be sought from you when collecting your Customer Data e.g., signing a form or checking a box. Where you make purchases on behalf of another person, you undertake and will ensure that the individual whose Customer Data is supplied to TBS has authorized the disclosure, is informed of and consents to the terms and conditions of this Privacy Policy. You may submit a request to withdraw your consent at any time by contacting TBS (see Section 16). Statistical Data that is not linked to a customer record and TBS does not need to seek consent for the collection, use or disclosure of Statistical Data.

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5. ACCESS

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TBS will, upon your written request to our Data Protection Department (see Section 16), allow you to view your stored Personal Data. Where permitted by law, TBS reserves the right to charge a reasonable administrative fee for this service. In exceptional circumstances, TBS reserves the right to deny you access to your Personal Data and may provide an explanation as required by applicable laws. Exceptional circumstances include where:

(i) An investigating authority or government institution objects to TBS complying with a customer’s request,

(ii) The information may, in the exercise of TBS’s reasonable discretion and/or assessment, affect the life or security of an individual, and

(iii) Data is collected in connection with an investigation of a breach of contract, suspicion of fraudulent activities or contravention of law.

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Please see Section 16 on the contact details to submit a written request to access your Personal Data. 

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6. RETENTION

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TBS will retain Customer Data for as long as it is necessary to fulfil the purpose for which it was collected, the legal or business purposes of TBS, or as required by relevant laws. When destroying Customer Data, we will take commercially reasonable and technically possible measures to make the personal information irrecoverable or irreproducible in accordance with the applicable laws.

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7. ACCURACY

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TBS needs your assistance to ensure that your Personal Data is current, complete and accurate. As such, please inform TBS of changes to your Personal Data by contacting TBS and submitting your updated particulars to TBS in writing (see Section 16).

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TBS may also request Personal Data updates from you from time to time. As detailed in Section 2 above under the “Purposes for Collection, Use and Disclosure”, your delivery address may be disclosed to the appropriate delivery fulfillment companies. As such, it is important to ensure that the Personal Data contained in your order confirmation is current, complete and accurate.

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8. SECURITY SAFEGUARDS 

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TBS takes the protection of your Customer Data collected on TBS’s websites very seriously. All Customer Data collected through TBS’s websites, e.g., https://www.thebottlesytory.sg are protected by a secure server. In addition, SSL (Secure Socket Layer) protects the transmission of data from the internet to our systems.

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To further strengthen the integrity of your internet transactions on our websites, TBS also employs relevant software programs to monitor network traffic with a view to identifying unauthorised attempts to upload or change Customer Data, perpetuate fraudulent or illegal activities or otherwise cause damage. If such monitoring reveals evidence of possible abuse or criminal activities, such evidence may be provided to appropriate law enforcement authorities or agencies without notice to you.

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To give you secure access to our online services, arising from your utilisation of TBS’s website, you can register with us. You should not share your User ID or Password and should always ‘log off' once you have finished your session on the websites as well as take the recommended precautions that ensure the safe and secure provision of TBS’s website. If, however, a customer does not take reasonable care to ensure the continued confidentiality and accuracy of their Customer Data, TBS will not be liable for any consequential misuse and/or fraud. 

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9. COOKIES

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Most websites like ours use cookies to enhance your online experience. Cookies are alphanumeric identifiers that are transferred to your computer's hard drive from your web browser to recognise your preferences and to tailor content to you. The cookies do not contain your Customer Data but only Statistical Data which is entirely anonymous. Please refer to your browsers documentation to check if cookies have been enabled on your computer or to request not to receive cookies. Information and procedures regarding cookie handling are provided by the respective browsers’ documentation within the browser itself by clicking on ‘help' and performing a search on ‘cookies'.

 

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10. CLICKSTREAM DATA

 

In order to improve your online experience, TBS may track online behaviour or clickstream data to advance your use of our web pages and track referrals from other websites. Such data will not be stored to your customer record, and will only be aggregated for statistical analysis.

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11. LINKS TO OTHER WEBSITES 

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TBS provides you with links to other websites for your convenience and information. You access these websites at your own risk and TBS is not responsible for these websites. Whilst TBS will protect your Customer Data on TBS websites, TBS cannot control or be responsible for the policies of other sites we may link to, or the use of any Customer Data you may share with them. Please note that the TBS Privacy Policy does not cover these other websites, and TBS would recommend that you are apprised of their specific policies.

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12. USER-GENERATED CONTENT 

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The Services may enable you to post product reviews and other user-generated content. If you choose to submit user generated content to any public area of the Services, this content will be public and accessible by anyone.

We do not control who will have access to the information that you choose to make available to others, and cannot ensure that parties who have access to such information will respect your privacy or keep it secure. We are not responsible for the privacy or security of any information that you make publicly available, or for the accuracy, use or misuse of any information that you disclose or receive from third parties.

 

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13. MINORS

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TBS cannot distinguish the age of persons who access and use its websites. TBS Services are not intended to be used by minors below 18 years old ("Minors"), and we do not knowingly collect any personal information about Minors. If a Minor (according to applicable laws) has provided TBS with Customer Data without parental or guardian consent, the parent or guardian should contact TBS (see Section 16 ) to remove the relevant Customer Data and unsubscribe the Minor. If you are the parent or guardian of a child who has provided us with their personal information, you may contact us using the contact details set out below to request that it be deleted.

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As of the Effective Date of this Privacy Policy, we do not have actual knowledge that we “share” or “sell” (as those terms are defined in applicable law) personal information of individuals under 18 years of age.

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14. GOOGLE ANALYTICS 

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Google Analytics is a web analysis service provided by Google. Google utilizes the data collected to track and examine the use of www.thebottlestory.sg, to prepare reports on its activities and share them with other Google services. Google may use the data collected to contextualize and personalize the ads of its own advertising network. For more details, please refer to Google’s Privacy Policy.

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15. UPDATES TO THE PRIVACY POLICY 

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TBS will amend this Privacy Policy from time to time and the updated versions will be posted on TBS’s website and date-stamped so that you are aware of when the Privacy Policy was last updated. Subject to applicable laws, the English version of this Privacy Policy will prevail over any version of this Privacy Policy in another language. In the event of any inconsistency in interpretation between the English version and any translation of the Privacy Policy, this Privacy Policy statement in English will prevail.

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16. CONTACT US

 

If you have comments, questions or complaints about or requests relating to this Privacy Policy statement, please contact TBS in writing at the address below referencing ‘Privacy Policy':

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DATA PROTECTION OFFICER (DPO):
Stephanie Lu, Director
Email: st@thebottlestory.sg​